TREASURE is a South Korean K-pop boy group formed under YG Entertainment, one of the industry’s most influential agencies. Since their debut in August 2020, the group has steadily built a powerful global presence through high-energy performances, strong physical album sales, and consistent fan engagement. Known for blending youthful charm with polished stage presence, TREASURE has grown into a major force among fourth-generation K-pop boy groups, earning a dedicated international fandom called Treasure Makers, also known as Teume.
TREASURE: Formation Through YG Treasure Box
TREASURE was created through YG Entertainment’s survival show YG Treasure Box, which aired between 2018 and 2019. The program introduced trainees from diverse backgrounds and skill sets, allowing fans to watch their growth in real time. The intense competition and emotional storytelling helped the group gain early attention even before debut. After final lineup adjustments, YG officially debuted TREASURE, setting the stage for a long-term global strategy that emphasized both music and performance.
TREASURE Members
TREASURE currently promotes as a 10-member group, each member contributing distinct strengths in vocals, rap, dance, and performance.
The members are Choi Hyun-suk, Jihoon, Yoshi, Junkyu, Yoon Jae-hyuk, Asahi, Doyoung, Haruto, Park Jeong-woo, and So Jung-hwan.
Their multinational lineup, including Japanese members, adds to TREASURE’s global appeal and versatility. Over time, the group has matured artistically while maintaining the bright energy that defined their rookie era.
Debut and Early Success
TREASURE officially debuted on August 7, 2020, with the single album The First Step: Chapter One. Their debut immediately stood out due to strong physical sales and high online engagement. YG’s unique release strategy, rolling out multiple chapters in quick succession, kept momentum high and allowed the group to showcase different musical colors within their first year. This approach helped TREASURE gain recognition as one of the strongest rookie groups of their generation.
Music Style and Discography
TREASURE’s music spans energetic hip-hop, EDM-influenced dance tracks, emotional pop songs, and feel-good youth anthems. Their discography reflects both YG’s signature style and the members’ evolving artistic input. Over the years, TREASURE has balanced powerful performance tracks with softer, fan-focused songs that highlight their vocals and emotional depth. This versatility has helped them appeal to a wide range of listeners across different markets.
Global Activities and Touring
Beyond Korea, TREASURE has actively expanded into international markets, particularly Japan and Southeast Asia. Their world tours and overseas fan meetings have played a key role in strengthening their global fanbase. Large-scale concerts, sold-out shows, and strong merchandise sales demonstrate their growing influence as a touring act. These global activities underline YG Entertainment’s long-term investment in TREASURE as a worldwide brand.
TREASURE: Live Concert Experts Who Own the Stage
TREASURE have earned a strong reputation as live concert experts, delivering high-impact performances that thrive on raw energy, tight choreography, and confident live vocals. Their concerts are known for seamless transitions, explosive dance breaks, and genuine crowd interaction that turns every show into a shared celebration.
Rather than relying only on spectacle, TREASURE emphasize stamina, synchronization, and stage control—qualities that keep audiences fully engaged from opening to encore.
Whether performing powerful hype tracks or emotional fan songs, the group consistently proves that their strength lies in commanding large venues and connecting with fans in real time, solidifying their status as one of the most reliable live performers among fourth-generation K-pop boy groups.
Lineup Changes and Growth
In 2022, TREASURE continued promotions as a 10-member group following the departure of two members. Despite the change, the group showed resilience and unity, maintaining strong fan support and consistent releases. This period marked a turning point, allowing TREASURE to redefine their identity and mature musically while staying connected to their fandom.
Fan Culture and Content
TREASURE’s relationship with their fans is strengthened through regular variety content, behind-the-scenes videos, and interactive online shows. Their self-produced content series has been especially popular, showcasing the members’ personalities and teamwork beyond the stage. This consistent communication has helped foster a loyal and emotionally invested fandom worldwide.
TREASURE’s journey from a survival show project to an established global K-pop boy group highlights their steady growth, adaptability, and strong fan connection. With a solid discography, successful world tours, and an ever-expanding international presence, TREASURE continues to shape their own identity within the competitive K-pop industry. As they move forward, the group remains one of YG Entertainment’s most promising and enduring acts.
Images Credit To Treasure Instagram Official
