Hwang Hyun-jin from Stray Kids has officially been announced as the new global ambassador for GUESS JEANS, and the news has quickly become a hot topic among K-pop fans and fashion lovers around the world. The announcement was revealed on March 6, 2026, along with a series of stylish photos and a launch video that showcase Hyunjin’s charismatic presence and effortless fashion sense.

In the campaign visuals, Hyunjin appears in several signature GUESS JEANS outfits, including cropped sweatshirts, classic straight-fit denim jeans, striped T-shirts, jackets, and cargo pants. The styling reflects the brand’s youthful and modern streetwear aesthetic while perfectly highlighting Hyunjin’s unique charm and confident aura. His natural ability to blend music, performance, and fashion makes him a perfect representative for the iconic denim brand.

During the announcement, Hyunjin also shared a warm message for fans, introducing himself and expressing excitement about starting this new journey with GUESS JEANS. He thanked fans for their continuous support and asked them to stay tuned for more exciting projects and campaigns in the future. The announcement quickly spread across social media platforms, with fans celebrating the collaboration and praising how well Hyunjin fits the brand’s image.

GUESS co-founder Paul Marciano also spoke highly of the K-pop star, highlighting Hyunjin’s confidence, creativity, and artistic influence. According to the brand, Hyunjin represents a new generation of global artists who combine music, dance, and visual artistry while inspiring millions of fans worldwide.

As part of the collaboration, GUESS JEANS introduced a special collection featuring customizable pieces inspired by Hyunjin. Some items even include Hyunjin-themed logo designs, giving fans a unique opportunity to connect with the artist through fashion. The collection launched both online and in select flagship stores, including GUESS JEANS locations in Tokyo.

Hyunjin’s influence in the fashion world continues to grow rapidly. In addition to this partnership, he is already known for his work with luxury brands such as Versace and Cartier. His strong visual appeal, artistic talent, and global popularity have made him one of the most recognizable K-pop idols in the fashion industry today.

Meanwhile, Stray Kids continues to achieve impressive success on global music charts and international stages. The group’s powerful performances and dedicated fanbase have helped them become one of the most influential K-pop groups of their generation. With Hyunjin now representing GUESS JEANS as a global ambassador, the collaboration further highlights the strong connection between K-pop culture and the global fashion industry.

Fans are now eagerly waiting to see more campaigns, photoshoots, and possible limited collections featuring Hyunjin as he begins this exciting new chapter with GUESS JEANS.