BLACKPINK superstar Lisa (Lalisa Manobal) recently made headlines after appearing at the opening of the Ultimune pop-up event hosted by Shiseido in Tokyo. The global K-pop icon, who was recently announced as the new global ambassador for the brand’s famous Shiseido Ultimune Power Infusing Serum, attended the launch event and greeted a massive crowd of fans who had gathered to see her in person.
The event quickly turned into a memorable moment for fans as Lisa warmly introduced herself in Japanese and smiled shyly when the audience shouted messages of love and support. Her charming interaction with the crowd created an energetic atmosphere, with fans cheering loudly throughout her appearance. As one of the most influential stars in the global music industry, Lisa’s presence brought huge attention to the beauty event.
During the opening ceremony, Lisa shared her excitement about collaborating with the Japanese beauty brand and revealed that she has been a long-time admirer of the product. She explained that the Ultimune serum has already been part of her skincare routine, making the partnership even more meaningful for her. Lisa also encouraged visitors to explore the immersive pop-up experience and discover more about the product and its benefits.
The special pop-up space has been designed as a unique beauty experience where visitors can explore several themed rooms dedicated to the story, science, and innovation behind the Ultimune skincare line. The interactive setup includes visual displays, photo zones, and exclusive gifts for attendees, giving fans a chance to enjoy both a beauty and entertainment experience inspired by Lisa’s collaboration with the brand.
Lisa’s partnership with Shiseido highlights her growing influence beyond music. While she is globally recognized as a member of BLACKPINK, she has also become one of the most powerful figures in fashion and beauty. Major luxury brands often choose her as a global ambassador thanks to her massive international fanbase and strong presence on social media.
Events like this Tokyo pop-up show how beauty brands are increasingly working with global pop stars to connect with younger audiences worldwide. With Lisa representing the Ultimune line, the collaboration is expected to strengthen Shiseido’s global image and attract new customers who admire the star’s style and confidence.
Fans in Tokyo were thrilled to witness Lisa’s appearance, and the event quickly became a trending topic online. From her warm interaction with the crowd to her elegant stage presence, Lisa once again proved why she remains one of the most influential global celebrities today.
