AllDay Project is one of the most talked-about K-pop debuts in recent years, bringing a refreshing and daring approach to the idol scene. Formed under The Black Label, the five-member co-ed group has quickly captured global attention for breaking industry norms and delivering a powerful blend of music, performance, and style. In an era dominated by single-gender groups, AllDay Project stands out as a modern experiment that blends diverse talents, personalities, and perspectives into one cohesive unit.
Who Is AllDay Project?
AllDay Project, often stylized as ALLDAY PROJECT, debuted in 2025 as a five-member mixed-gender group consisting of Annie, Tarzzan, Bailey, Woochan, and Youngseo. The group was introduced as a long-term project by The Black Label, a company known for its trend-driven sound and high-quality production. From the beginning, AllDay Project was positioned as a global-focused act, targeting both domestic and international audiences with a bold, fashion-forward image and performance-heavy music.
Debut and Music Releases
The group officially debuted on June 23, 2025, with the single album Famous. The title track “Famous” immediately drew attention for its confident lyrics, addictive hook, and visually striking music video. Alongside it, “Wicked” showcased a darker, edgier side of the group’s musical identity. Following their debut, AllDay Project continued to build momentum with additional digital releases, expanding their sound while maintaining a strong hip-hop and pop foundation that aligns with The Black Label’s signature style.
Members and Their Backgrounds
Each member of AllDay Project brings a unique history and skill set, contributing to the group’s well-rounded appeal. Annie has been highlighted for her strong stage presence and star quality, while Tarzzan stands out for his charisma and visual impact. Bailey is widely recognized for exceptional dance ability and performance precision, adding depth to the group’s choreography. Woochan entered the group with prior public exposure, giving him confidence and familiarity with the spotlight. Youngseo, who previously appeared in survival programs, brings experience, resilience, and emotional depth to the team. Together, their contrasting strengths create a dynamic and engaging group chemistry.
Musical Style and Concept
AllDay Project’s music blends hip-hop, pop, and performance-driven beats, creating tracks that feel bold, modern, and unapologetic. Their concept leans heavily into individuality and confidence, often reflecting themes of ambition, self-expression, and breaking boundaries. Visually, the group embraces high-fashion styling and edgy aesthetics, reinforcing their identity as trendsetters rather than followers. This cohesive blend of sound and image has helped them carve out a distinct place in the crowded K-pop market.
Public Reception and Impact
Since debut, AllDay Project has sparked strong reactions from fans and media alike. While many praised the group for their originality and strong debut performance, others engaged in discussions around styling choices and concept direction. Despite mixed opinions, one thing remains clear: AllDay Project successfully generated conversation and visibility, a crucial factor for any rookie group. Their early chart performance, music show appearances, and growing international fanbase signal promising long-term potential.
Why AllDay Project Stands Out
What truly sets AllDay Project apart is their co-ed structure, a rarity in modern K-pop. Combined with The Black Label’s production quality and strategic promotion, the group represents a new direction for idol groups in the industry. Their willingness to challenge norms, experiment with sound, and embrace individuality makes them a compelling act to watch as K-pop continues to evolve globally.
AllDay Project is more than just another rookie group — they are a bold statement about where K-pop could be headed next. With strong individual talents, a unique group format, and a powerful debut, they have laid a solid foundation for future growth. As they continue to release new music and refine their identity, All eyes are on AllDay Project to see how far this ambitious project can go.
