tvN has just released an exciting new poster for its upcoming drama Shin’s Project (신사장 프로젝트), giving fans a fresh look at what’s shaping up to be one of the most anticipated premieres of 2025. The poster immediately captures attention with its bold tagline “편법 VS 준법” (Rule-Bending vs. Law-Abiding), a theme that perfectly sets the stage for the drama’s core conflict. Both lead actors, dressed sharply in black suits and sunglasses, sit across from each other in a seemingly casual chicken shop, but the tension in their body language hints at the larger battles they will face. This creative choice in setting is not only quirky but also reflects the offbeat humor and social satire the drama promises to deliver.
At the center of the story is Mr. Shin, played by veteran actor Han Suk-kyu. Once a brilliant negotiator known for his unconventional methods, Mr. Shin has now turned to running a fried chicken restaurant. But his natural talent for finding loopholes and “bending the rules” hasn’t disappeared. In fact, the poster cleverly teases his character by showing him holding up a chicken coupon and even a cheeky photo card—symbols of his tendency to use any means necessary, no matter how unusual, to get results. His approach represents the “편법,” or rule-bending side of the story, where creativity and mischief often take the lead over convention.
On the opposite side sits Jo Philip, portrayed by rising star Bae Hyun-sung. Unlike Mr. Shin’s chaotic flair, Jo Philip embodies the “준법,” or law-abiding perspective. A rookie judge, he is meticulous, precise, and committed to doing things by the book. His notebook and pen in the poster emphasize his seriousness and attention to detail. The clash between his rigid, law-driven mindset and Mr. Shin’s unpredictable antics forms the heart of the series. Together, their dynamic is described as “half-fried, half-seasoned chicken”—a combination that may seem mismatched but ultimately complements each other in surprising and delightful ways.
The upcoming drama positions itself as a “dispute-resolution hero story,” one that combines humor, wit, and heartfelt moments. Whether it’s workplace conflicts, community disputes, or personal struggles, Mr. Shin and Jo Philip find themselves drawn into cases that test their limits. The tagline, “We’ll take care of it somehow!”, encapsulates the spirit of the show—no matter how messy the problem, they’ll find a way to resolve it, even if the path is unconventional. Adding to the mix is Lee Re as Lee Shi-on, a spirited and fearless MZ-generation delivery rider who injects youthful energy and modern perspective into the story. Her presence promises to bridge the gap between the rule-bending veteran and the rule-following rookie.
The premiere is set for September 15, 2025, with episodes airing every Monday and Tuesday at 8:50 pm KST on tvN. As anticipation builds, the poster release gives fans an exciting glimpse into the drama’s tone—funny, intense, and refreshingly original. With Han Suk-kyu and Bae Hyun-sung leading the charge, the series promises an unforgettable partnership filled with clashing philosophies, comedic banter, and perhaps even surprising moments of mutual understanding.
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