Jungkook is stepping into a bold new chapter as he officially becomes the newest global ambassador for Hublot, and fans can’t stop talking about it. The BTS superstar was unveiled at an exclusive Seoul event on February 12, 2026, marking another major milestone in his ever-growing global influence.

At 28, Jungkook continues to prove why he is one of the most powerful idols of his generation. During the event, he captivated attendees with his confident presence, delivered a promotional narration, and even showed off his effortless charm by dancing briefly to his track “I Wonder.” Dressed sharply and radiating sophistication, he perfectly embodied Hublot’s bold and innovative image.

The brand’s CEO, Julien Tornare, praised Jungkook’s precision, passion, and global appeal, emphasizing how his artistry aligns with Swiss watchmaking excellence. This collaboration reflects Hublot’s vision of blending tradition with modern energy — something Jungkook naturally represents as a global K-pop icon.

Interestingly, Jungkook’s connection with the luxury world has been building for years. His unforgettable performance of “Dreamers” at the 2022 FIFA World Cup opening ceremony introduced him to an even wider international audience, reinforcing his status as a worldwide star. Now, as Hublot’s ambassador, he joins an elite circle of global figures, including legendary athlete Usain Bolt.

The announcement immediately trended online, with fans celebrating this achievement as another example of Jungkook’s unstoppable global dominance. From music charts to luxury brands, he continues to expand his influence beyond K-pop, solidifying his place as both a musical powerhouse and a fashion icon.

This partnership isn’t just about watches — it symbolizes Jungkook’s evolution into a global luxury figure whose impact reaches far beyond the stage.

Photo: X