BLACKPINK’s Jennie Kim lit up Seoul on September 4, 2025, at Ray-Ban’s first-ever pop-up store launch in Seongsu-dong. Fans and media gathered in huge numbers to catch a glimpse of her, and she did not disappoint. Arriving in a sleek look that included Meta Wayfarer sunglasses from A$AP Rocky’s collection and a chic Jacquemus-inspired outfit, Jennie brought an effortless mix of cool elegance and star power.
The moment she stepped out, cameras flashed and the atmosphere buzzed with excitement. Her style choice—a soft grey blouse, matching shorts, and knee-high boots paired with the iconic blacked-out Wayfarers—made her the center of attention. The pop-up itself was designed as a futuristic playground, blending Ray-Ban’s heritage with immersive, modern storytelling, but Jennie’s presence elevated the entire event.
Her appearance also marked a noticeable transition, moving on from her previous fashion collaboration with Gentle Monster. This new partnership feels like a natural step, reinforcing her position as one of the most influential fashion figures of her generation. The sunglasses she wore quickly became a hot topic online, with many fans calling them a perfect fit for her image.
Jennie at Rayban event /Photo Sourced via @AboutmusicYT
More than just a brand showcase, the event turned into a cultural highlight. Jennie’s ability to make any look iconic shows why she continues to dominate both music and fashion globally. With Ray-Ban’s Korean debut now stamped by her influence, it’s clear that this collaboration is only the beginning of something bigger.
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