Disney+ Korea has officially teased one of its biggest upcoming K-drama projects for 2025—북극성 (Arctic Star). The buzz is real, especially with the pairing of two of Korea’s most iconic stars, Jeon Ji-hyun and Kang Dong-won. The Instagram post by @disneypluskr presents the two leads in a dramatic and serious scene, fueling excitement about what kind of gripping story this will be.
The Korean text on the poster highlights the significance of the duo’s on-screen meeting with the words: “천지현과 강동원의 만남,” which translates to “The meeting of Jeon Ji-hyun and Kang Dong-won.” It continues with “2025 최고 기대작 ‘북극성,’” or “2025’s most anticipated production ‘Arctic Star.’” Clearly, Disney+ is positioning this drama as a top-tier release for the year.
In addition to announcing the drama, Disney+ Korea has also launched an interactive event for fans. As part of their promotional strategy, they’re encouraging users to search for Arctic Star on Disney+, register interest, and authenticate that interest through the platform. By doing so, users will be entered into a lottery where they can win a refreshing coffee gift coupon. The campaign is aimed at building early buzz, especially among viewers who are eagerly waiting for September, the targeted release month.
Jeon Ji-hyun, best known for hit dramas like My Love from the Star and Jirisan, and Kang Dong-won, known for his performances in films like Peninsula and Broker, make for a powerful casting combination. Their collaboration alone is enough to create headlines and trend on social media. While Disney+ hasn’t yet revealed specific plot details, the first promotional image hints at a serious, emotionally charged atmosphere.
Given its scheduled premiere in September 2025, fans can expect more official information such as trailers, character teasers, and interviews to roll out in the coming months. Until then, the hype surrounding 북극성 (Arctic Star) continues to grow, making it one of the most awaited dramas of next year.