Taehyung of BTS has officially been named the new brand ambassador for Snow Peak, a renowned Japanese outdoor lifestyle brand. On August 21, 2025, the announcement was made public, sparking excitement among fans worldwide. Known globally as V, Kim Taehyung continues to leave his mark not only in the music industry but also in the world of fashion and luxury branding.
Image Source Snow Peak
Snow Peak, celebrated for its premium outdoor gear and minimalist apparel, has chosen Taehyung for his natural elegance, global influence, and captivating aura. The teaser campaign, released alongside the announcement, features Taehyung in a natural outdoor setting, embodying the harmony and sophistication the brand stands for. His effortless charm and striking visuals perfectly align with Snow Peak’s identity, making him the ideal face for their new chapter.
This collaboration adds to Taehyung’s ever-growing list of high-profile brand partnerships, further cementing his status as one of the most influential cultural figures of this generation. Fans across social media platforms immediately flooded timelines with excitement, praising the synergy between Taehyung and Snow Peak. Hashtags such as #VxSnowPeak quickly began trending worldwide, highlighting the massive impact of the news.
By joining forces with Snow Peak, Taehyung bridges the worlds of music, fashion, and lifestyle, proving once again his versatility and star power. As anticipation builds, fans eagerly await upcoming campaigns and collections that will showcase Taehyung’s unique flair blended with Snow Peak’s signature minimalism.
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