BLACKPINK is officially back and bolder than ever. After nearly three years of focusing on solo projects, the global K-pop queens have dropped their brand-new digital single “Jump” — and it’s everything fans have been waiting for.
Unveiled first during their Deadline World Tour kickoff in Seoul, “Jump” quickly turned into the anthem of the night. Today, the full version along with its stunning music video has arrived, giving fans a high-octane visual and sonic experience that’s pure BLACKPINK. The group leans into a new sound this time — mixing hard-hitting EDM, bold synths, and techno-inspired beats. It’s fierce, edgy, and carries the message of freedom, unity, and feminine power.
The music video is just as unforgettable. With fantasy-inspired visuals and cinematic vibes, the members channel superhero energy, powerful and glamorous all at once. There’s no traditional choreography this time — instead, the focus is on attitude, aesthetic, and attitude-fueled storytelling. From Jisoo’s bold styling to Lisa’s commanding screen presence, each member brings her own magic to the screen.
What makes “Jump” even more special is that it marks the start of their massive Deadline World Tour, which has already begun making headlines across Asia. With stadium stops lined up across the globe, BLACKPINK is once again proving why they dominate every stage they step on.
For longtime BLINKs, “Jump” may feel like a bold shift — but it’s also a powerful reminder that this group isn’t afraid to evolve. And evolve they have. It’s fast, loud, and unapologetically BLACKPINK. If this is how they’re kicking off their next era, we can’t wait to see what’s next.