Beauty meets tradition in the most breathtaking way as CLIO officially teams up with the Cultural Heritage Administration of Korea alongside ALLDAY PROJECT for a special Royal Heritage Edition. The announcement instantly sparked excitement among fans, blending modern K-beauty sophistication with the elegance of Korea’s royal aesthetics.

The collaboration highlights the grace and delicacy of royal heritage, reinterpreted through ALLDAY PROJECT’s refined and charismatic presence. The campaign visuals showcase the members styled in soft, serene tones inspired by traditional Korean royal fashion, creating a dreamy yet powerful atmosphere. Their ethereal looks perfectly capture the concept of “serene tranquility,” giving the collection a timeless and luxurious appeal.

This Royal Edition isn’t just about makeup — it represents cultural storytelling through beauty. By partnering with the Cultural Heritage Administration, CLIO elevates the project beyond cosmetics, celebrating tradition while connecting with a new global generation of fans. The aesthetic direction feels elegant, minimal, and deeply symbolic, drawing attention to Korea’s rich cultural identity.

ALLDAY PROJECT’s involvement adds star power and emotional depth to the campaign. Their poised visuals and sophisticated aura align seamlessly with the royal concept, making this collaboration feel both artistic and meaningful. From delicate styling to graceful expressions, every detail enhances the luxurious image of the collection.

With the official reveal set for March 1st, anticipation continues to grow across social media platforms. Fans are eagerly waiting to see the full product lineup and campaign details, and this Royal Heritage Edition is already shaping up to be one of the most visually stunning beauty collaborations of the season.