Park Bo-gum, Lee Sang-yi, and Kwak Dong-yeon have come together for a wholesome new tvN reality-variety show popularly known among fans as Sword and Magic Hair Shop, though its official title is closer to The Village Barber. Unlike typical celebrity programs, this show takes viewers into a quiet rural village where the three actors renovate a small house and transform it into a cozy, real-life hair salon. Rather than focusing on glamour, competition, or drama, the show highlights simple human connections, heartfelt conversations, and the beauty of everyday life.

Park Bo-gum takes the lead in the salon, putting his real barber skills to use — a talent he earned during his military service when he received an official barber license and often cut fellow soldiers’ hair. Lee Sang-yi brings his warm, approachable personality, greeting villagers and making them feel comfortable, while Kwak Dong-yeon plays the practical all-rounder, helping with operations, cooking, and maintenance behind the scenes. Their natural chemistry, built on real friendship, adds authenticity and charm to every episode.

The trio spent significant time preparing for this project, from selecting the location to redesigning the interior of the shop, making the space feel personal and inviting. As villagers visit for haircuts, the show captures emotional stories, laughter, and touching moments, creating a comforting atmosphere that feels more like a healing experience than entertainment.

Premiering on tvN on January 30, 2026, this gentle, slice-of-life program has already drawn excitement for its calming tone and meaningful concept. With occasional guest appearances and plenty of heartfelt interactions, Bogum Magical offers a refreshing break from fast-paced reality TV, making it a perfect watch for those who enjoy warmth, sincerity, and human connection.