Chanel has officially unveiled its Coco Crush 2026 fine jewelry campaign, and BLACKPINK’s Jennie Kim once again takes center stage as one of the global faces of the iconic collection. The campaign is set to launch worldwide on January 13, 2026, marking another milestone in Jennie’s long-standing partnership with the French luxury house.
Jennie and Chanel: A Timeless Fashion Bond
Jennie continues her journey with Chanel as a global house ambassador, a role she has embodied with effortless elegance over the years. Her presence in the Coco Crush 2026 campaign reflects Chanel’s vision of modern femininity—confident, refined, and quietly powerful. With her signature minimalist charm and global influence, Jennie perfectly complements the spirit of the collection.
Inside the Coco Crush 2026 Collection
The Coco Crush line is inspired by Chanel’s iconic quilted motif, a design deeply rooted in the brand’s heritage. For 2026, the collection focuses on versatility and movement, showcasing:
- Adjustable chokers and sculptural necklaces
- Transformable earrings designed for multiple styling options
- Stackable rings and bracelets
- Pieces crafted in beige gold, yellow gold, and white gold, with select diamond accents
The collection balances luxury with wearability, presenting fine jewelry that feels both elevated and effortless.
A Star-Studded Campaign
Alongside Jennie, the Coco Crush 2026 campaign features a diverse lineup of global talents from music, film, and fashion. This multi-faceted cast reinforces Chanel’s commitment to celebrating individuality and contemporary creativity across cultures.
Ahead of the official launch, Chanel hosted an exclusive Coco Crush event at Chateau Marmont in Los Angeles, where Jennie appeared alongside fellow campaign faces. The evening highlighted the collection’s modern appeal and its seamless blend of classic design with current fashion sensibilities.
Jennie’s return for the Coco Crush 2026 campaign is more than just another brand collaboration—it’s a reflection of her lasting impact on global fashion. Her ability to bring freshness to Chanel’s timeless aesthetic continues to resonate with fans and fashion enthusiasts worldwide.
As the Coco Crush 2026 campaign rolls out this January, all eyes remain on Jennie, whose presence once again reaffirms her status as one of Chanel’s most influential and iconic muses.
Photo: Twitter
