tvN’s Typhoon Family has secured 1st place on the December 2025 drama brand-reputation rankings, surpassing popular titles like Dear X and Why…. This achievement highlights the series’ strong public recognition, media buzz, and sustained engagement even after its finale.
Why Typhoon Family came out on top
1. Strong media and social buzz – The series consistently generated press coverage and online discussions, particularly highlighting its emotional storyline and performances.
2. Positive public sentiment – Viewer reactions were overwhelmingly favorable, with keywords like “brilliant,” “growth,” and “heartwarming” frequently mentioned.
3. Cast and finale impact – Even after the series concluded, discussions about the lead actor’s performance and the satisfying ending kept the show trending throughout December.
Comparison with other dramas
While Dear X recorded slightly higher participation, it lagged in media coverage and viewership compared to Typhoon Family. Other dramas like Dynamite Kiss and Moon River maintained strong standings due to cast fandom, streaming traction, or targeted media coverage, but could not surpass the overall brand influence of Typhoon Family.
Typhoon Family’s December win demonstrates that a drama can dominate brand-reputation charts even post-airing if it generates consistent media attention, active online conversation, and positive public sentiment. It’s a prime example of how finale buzz combined with sustained engagement can amplify a show’s long-term popularity and brand value.
